Merry Christmas To All – 2016

I would like to begin this post with a hearty Merry Christmas and Happy Holidays to all. God bless us all today and moving forward.

I want to take a moment and digest aloud or at least in print what I witnessed yesterday from a football standpoint.

I watched the Arizona Cardinals beat the Seattle Seahawks in a typically great game between these two. It was nice to see the Cardinals finally play the way I expected them to the entire 2016 season. It was like they played free and relaxed with no expectations weighing them down. While it was a nice win, maybe even the signature win of the season it does not lessen the absolute atrocity this season has been for the Arizona Cardinals. I’m really looking forward to see what happens in 2017.

Now I want to talk about my beloved Oakland Raiders who won yesterday but at the cost of losing their starting quarterback Derek Carr. This is really disappointing to me because Raiders’ fans have not seen a season like this in 14 years. It would have been wonderful to make a deep playoff run, perhaps even Super Bowl run. While I won’t completely write the Raiders off, I think it’s important to be realistic and say our chances have at least taken a hit.

I can’t help not feeling bad for Derek Carr or any athlete who suffers a serious, season ending injury so close to the postseason. All the time and work this guy has put in during the off-season, regular season and preseason just to have your leg broken in the second to last game. Ouch, that is freaking brutal! Derek Carr was not the only quarterback who got his leg broken yesterday, Marcus Mariota also suffered a fractured leg. I want to wish a speedy recovery to both of them.

I am truly grateful!

I’m going to wrap up this post by saying how grateful I am. Today is Christmas and I’m blessed to be healthy, able to share my opinion on my little blog here and I am very thankful for my daughter and the health of my daughter. May all of you reading this always have something to be grateful for. I’m looking forward to sinking my teeth into that prime rib I smell cooking right now. God bless!

Is the U.S. Suffering From a Mentality of Lack

Are we getting too cheap as a society? It seems as though Americans are always looking for the best deal on everything. I know I am certainly guilty of it. I want to get the most bang for my buck! Are we really looking to save money or just spend our savings on something else?

I think maybe the bigger question here is – are we living from a lack mentality? Are we behaving like we have limited money, time, resources, love, acceptance and so forth. Has the Godlessness and lack of discipline finally caught up to us?

Obviously the answer to that question is a resounding yes. If people are getting trampled and even worse killed over Black Friday sales then there’s a serious problem. They have taken our desire to save money and turned it against to the point where the Thanksgiving holiday in America has been completely infringed upon. It’s no longer about giving thanks, it’s about getting to stores to start Christmas shopping that evening and night.

Really, is this what we have turned into as a country? So desperate to save money that we end up discounting what’s really important, our family and friends, and time together as a unit. It’s time to wake up, stop overspending and stop feeling the need to buy everyone everything. Perhaps we have all gotten a little too materialistic.

Reaping Profits

I want your product or service discounted so greatly you will not profit from me!

While I’m on the subject of money and mentality I want to say a few words about minimum wage. I want to preface these statements by saying that I don’t currently work a minimum wage job but have over the course of my life, so I know the pain.

Here’s the thing. If we raise minimum wage too high it will have a detrimental effect on our economy and consumer spending. It’s very simple really – when the cost of employees increases so do the goods, food or services their employers offer.

Retail prices must increase to help offset the newly increased cost of minimum wage employees. It’s the natural progression of things. You don’t really think a company is simply going to absorb a payroll increase without increasing their prices do you? That’s an absurd notion! What this means is that the dollar menu now becomes the 3 dollar menu and the ripple effect of an increase in minimum wage drives the prices up on all goods, food and services.

So every sector of business in these United States that employs those receiving minimum wage will be impacted. Higher retail prices could have the effect of less business, less profit and less available jobs. If minimum wage increases and the cost of everything you already buy increases then what are you really gaining? Nothing!

Minimum wage jobs are not meant to be careers. I submit to you the idea that minimum wage jobs should serve as fuel to your inspirational fire. These jobs should inspire you to reach higher and want more out of life.

Wholesale Challenge Coins – Fact or Fiction

Wholesale challenge coins are a complete contradiction and go against everything most custom coin vendors stand for. Well except the cheesy advertising gimmicks.

Let’s take an investigative look as to why I believe this is such BS.

First of all the idea of wholesale implies that your customers will be buying from you at deeply discounted prices. Wrong! If they were buying from you at factory prices then an American based business wouldn’t have enough money to pay their employees, advertising or any other business expense. Let’s just say for argument’s sake that you did make enough to pay all those expenses, at least temporarily. What happens when business becomes slow and you don’t have any working capital because you didn’t make enough money from the orders you received? I mean you’re a wholesaler aren’t you? This scenario sets the stage for disastrous consequences for both the business and consumer.

Don’t be taken in by price alone. The myth busters; Adam and Jamie did prove that you can in fact polish a turd. Buying custom minted coins based on price alone is reckless to say the least.

Wholesale Challenge Coins

I have experienced occurrences where customers call us after they had coins made with one of our competitors and decide they want to create an order with us. In addition the new customer finds out their previous vendor supplied them an inferior product for a higher price. I have seen such extreme cases of this that South Korean manufactured coins could have been purchased and the customer still would have paid less than they did for the Chinese manufactured custom challenge coins they received. If you’re familiar with South Korean coins then you know they are more expensive than their Chinese counterparts. This extreme of a case is probably an anomaly but it brings to light real world situations.

The moral of this story is really the old adage you get what you pay for. I think the term wholesale in wholesale challenge coins is relative when compared with the retail prices you see from some already made coins for sale. The bottom line really is this, you can either invest your time shopping around for the best price or you can visit spartancoins.com where you can save $50 right now, today!

Copyright 2015 – RDBlackburn.com – All Rights Reserved

Fear of Action

Lets say for argument’s sake that you are someone who has grossed over two million dollars from a website. Can you envision a scenario where you would be so petrified of making the wrong SEO decisions that you do nothing while your business slowly erodes?

The reason I ask these questions is because I know someone in this scenario. Today I flat out challenged him when I said you can either take action by doing something or you can go out of business! Like it or not that’s the eventuality of not taking action. It might not be tomorrow and it might not be six months from now but eventually it will happen.

Honestly I understand how he feels. Lord knows I have seen my websites decimated in the Google SERP. I also know that I’ve seen some of them return by trying different things. I have told him what he should do but he wants to wait until he figures it out.

Wait! What? What is there to figure out? Look at what your competitors are doing! They are honking as they drive by your site on their way to the front page. Anything you need to figure out can be figured out in thirty minutes or less. Look at their sites and look at their link profiles. It’s pretty simple in my opinion. I know it may be challenging to execute but you won’t know unless you try. Trying something beats the shit out of standing idly by and waiting to figure it out.

I don’t think I would be as passive about it as he is if I was in those shoes. I mean, if you possess a cash cow you’re not going to shoot it dead. You’re going to do everything in your power to keep that cash flowing. So what if it costs you some money. Search Engine Optimization is a whole hell of a lot more cost effective than pay per click advertising. You don’t get the instant gratification from SEO that you get from PPC but the benefit of SEO is a more consistent SERP and greater overall exposure.

He’s a pretty whimsical dude any way and he has said before that he would just shut it down rather than pay Google for advertising again. It just makes me feel all warm and fuzzy when he talks so matter of fact about closing a business that I have put my heart and soul into.

Oh well, I guess we’ll all see what happens.

Search engine optimization has become cumbersome

I wanted to write a post touting myself as this great Search Engine Optimizer. The truth is far less attractive than the first sentence implies. I have spent countless hours doing on page search engine optimization and doing it well with little to no results. I have come to understand that it’s very difficult to rank for some of my desired keyword phrases without a handsome budget to pay for links. Links seem to be harder and harder to come by these days as more and more people know their value. Even reciprocal link exchanges are becoming difficult to attract, keep and manage.

Search engine optimization is a challenge to manage when you have several sites, work a full time job and want to attempt to have a somewhat normal offline life. In December 2011 I purchased links for one of my sites in the form of blog posts or some of you may know them better as sponsored reviews. I didn’t buy from sponsored reviews dot com I bought from someone else. Those particular links didn’t seem to do a damn thing for my SERP or my PR. Not even a flicker or bounce to the front page. The site I wanted to get on the first page was already in the top 15. It seems as though I would have gotten as good of a result by burning the money as I did buying the links. I monitor my stats daily using stat counter and I use Advanced Web Rankings to check my site’s serp about every ten days or so. If you’re a site owner like me then you know when your site increases or decreases in rank. You can just tell by the amount of organic traffic you get. The reality is that I am actually considering giving up. The cost in money and time can be daunting and I just don’t know if I want to continue making the investment for subpar results.

Let’s evaluate the costs involved. You have domain names, hosting, SEO, advertising, time invested in creating and modifying your site, time invested in keyword research and analysis of your competitors seo and advertising campaigns. It’s a whole lot to deal with. The good news is you don’t have to do it all yourself unless you don’t have money to invest by paying someone else to do it. We’re all fighting the same battles with our SEO. We all have keywords we want to rank well for but the reality is there’s only so many spots available on the first page and really if you’re not number 5 or higher then your site may as well not even be on the front page.

One of my biggest bitches is about exact match domains I own don’t seem to work on Google the way I think they should. I have always heard or been under the impression that exact match domains are a slam dunk in the way of ranking. Get a hold of one of these puppies and a few back links and it’s game over. You’re there on the front page. That’s not what my research or real world experience has shown me. There was a time when it was more common and seemed that easy but not anymore. I am getting to the point where I am about to just say “FUCK IT, I’M DONE!” If I do that then all the time and money I have invested has just been a big waste! Maybe someone like me shouldn’t be a website owner. I mean, I’m not a writer, I don’t just sit back and write a ton of content all day long. I know content is king but damn, come on. The shit you have to go through in order to rank your site. I really need to decide if I want to keep playing this game or not. It’s an expensive game to lose!

I’m probably just yammering. I am going to bitch and complain and keep doing what I have been doing, I am just going to make sure I do it better.

Later,
RB

Bad Arizona Drivers – Rant

I don’t know why Arizona drivers can’t use their directionals or signals as some may call them.  The lack of people using their signals really pisses me off but truthfully I have come to expect it.

The usage of signals is easy, doesn’t cost anything, can prevent accidents, can enlighten those around you of your intentions and signals come standard on every automobile that’s manufactured. 

I’m sure my previous statements will fall on deaf ears but this is my blog and at least it makes me feel better.  LOL!!

Take it easy,
Rob